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Curious Case of Chingari app’s high Views and Likes

This was a difficult blog to write .

As some of you who follow me on twitter know, I am a fan of short form videos. Recently I decided to give short video apps popular in India a try. I tried Roposo , MX takatak, Moj, and Chingari.
After a few initial hiccups I was able to use all platforms.

I am bullish about the bharat / India story and believe we are primed for India first innovations

My plan was simple:
Upload the same video on all platforms and get a sense of onboarding process, the speed, community, India specific features etc. I did not expect any major traffic. I also set my language as Hindi because I wanted to experience the whole deal.

The video I used was me reciting Shiv Kumar Batalvi’s punjabi poetry . It had no music, was not following any trends, and was in punjabi. I had low expectations

I uploaded my video on all and waited. Every short video platform would typically show your video to some users and based on their interaction it might decide to show it to more people. Since the user base IMO is fairly similar across all apps, I was not surprised to see more or less same response on all. A few 100 views, and a few likes on all platforms except chingari. On Chingari I had 10,000+ views and 100s of likes, curiously 0 comments.

After the initial euphoria died down(hey maybe I went viral), 0 comments started to bother me. How are these views counted? how are these likes assigned?.

How views are counted is supercritical and can make or break a platform. It can cause real damage. Remember when facebook was overcounting views? It was a big scandal

To test my hypothesis that these views were not really earned by me, I uploaded a completely blank video. To my utter surprise, it followed the same trajectory. Similar number of likes and views after almost the same time.
I tried uploading more blank or nonsensical videos, just to see if somehow some video deviated from the pattern, but failed to find any. I literally had a video with a 5 second black screen. I found no way to not get views and likes.

To my annoyance, my empty videos had slight higher views and likes than my poetry. Am I net negative 🙂

Videos eventually settled at 250K views and ~17K likes. It was super uncanney. I also hit 1M views. Am I a genius influencer?

Chingari App UI

So I did an experiment. I created another account on a different phone and uploaded the similar video on both my primary account and the new account. Same title, no effects, no music, nothing and I took a screenshot every few hours for 2 days. I took a total of 8 readings and here are the results. The videos were literally a few second shots of my pillow and titled “bilkul kuch nahi” (Translation: absolutely nothing)

Video 1 direct Link

Video 2 direct Link

Note: I cannot see the time of upload,so the first reading is assumed at 1Hr based on memory. All readings were taken at the same time. Even if first reading time is a bit off, it won’t change the results.

Just to make it clearer, lets plot the above values on a chart. The line chart was so close for both videos that it hid one of the lines, and I had to make a bar chart

Video Trends of two videos
Like trend of two videos

Unfortunately I could not take readings at hourly basis, because work and life 🙂

Since views do seem to flatten around 250K, I am sure if I keep going it may not be such a straight line and there would be a decay.

I then plonked these values into a linear regression analyser (even though on a longer scale it may not be linear) and here are the results. It was not a perfect match, but was close.

Note: Chingari does not tell you exactly how many likes or views a video has, it rounds them off. Eg 2.5k instead of 2543 . This makes regression difficult

Regression analyser
Final formulas. T = time elapsed in minutes

I was also curious to see how likes vs views were behaving. Looks like they were a perfect match

The formulae was

Likes on a video = 71.71084*Views in thousands + 3.34218

To see if this formula holds up, I looked at all the videos on my account and tried to predict the number of likes based on number of views. It was pretty close

Views vs like
Note: Chingari rounds off the like counts. So 13270 likes would be written as 13.2 K or 13.3K based on which side they round off to.
If I were to round off predicted likes to the lower bound it would be
13.2 vs 13.2
17.4 vs 17.3
17.4 vs 17.9
17.7 vs 18.1
17.5 vs 17.6
17.3 vs 17.2


Unless they change something, this seems like a replicable phenomenon. If you are a creator, I would like to know if you see the same numbers for dummy videos(Good videos would of course have engagement)

Why is this important

A lot of bharat users are using short videos as source of fame and may make a decision to pursue a career as an influencer based on traction they are getting.

They may also be using this to decide if they should spend more time to create or not. Knowing if their fame is real is an important question.
A sudden burst of views may also make people rate you better, as evident from this comment from playstore .

App store review of chingari app

Views and engagement are also key metrics for any advertiser and media company. A very high number may encourage a company to invest heavily on that platform and ignore others. This happened in case of college humor which pivoted to facebook native because of insane engagement it was getting. The engagement numbers turned out to be overestimated


But Why?

Now I am NOT exactly sure why is this happening . Is this a new user boost? Perhaps a quirk of their targeting algorithm, maybe there are some users who like everything? Is this a normal trajectory for every video that has no engagement?

There are potentially alternate explanations and I would love to hear them.

What I can say is that it seems reaching millions of views on chingari app at the moment is a child’s play . Just upload almost anything and it might grow as per the formulas that I presented before. Even my own channel with useless videos has 1M+ views in a few days.

Do apps boost new users?

In the startup and product management world we call it a First run experience, and considerable effort is spent to make that as pleasant as possible.

Some companies do end up doing something special for the new user. This may include a boost in views by showing it to more people, but I have not seen this level of boosting.
This is also assuming that the numbers are all real. Actual people saw the videos and liked it.
In case numbers are not real, it is unethical and there is no excuse.

//update :
This does not seem a case for a New user. On my first account, which had 1M views, I uploaded 9 blank videos yesterday night. ALL of them have similar views and likes and the progression is still happening as predicted. Unless there is a different definition of a new user, this phenomenon does not seem to be limited to a new user

Image
Chingari app showing exact same views and liked for videos uploaded at same time

//end update

Things I did not check

When does the graph flatten : I presume it starts in day 3

Is there a trend in follow count

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Why I am hopeful about NFTs

Why I am excited about NFTs : A small thread(Lot of flex ahead)

About a decade ago I started recording my poetry and mixing it with music. I had some success and was semi famous for a short while.I raked up about a 1M views on Youtube and many more unofficially on other platforms

Honors for nostalgia ode to college life poem
Youtube screenshot of stats for my most famous poetry
Honors for Madhur chadha youtube channel on poetry
Youtube screenshot for my channel stats

I went upto 10K subs on youtube, 5K fans on facebook, and was consistently getting traction on my poetry website. One of my poem was also amongst top viewed videos on youtube for the day /week in India. My work was also shared by a few famous people from TV and Media

So I should have made some money right?. I did try. I became a YT partner, I tried spotify, I tried selling on bandcamp, and even tried sponsored posts on website. My work was also available on amazon music, itunes and what not.

I made a few 100$ from youtube, sold 2 copies on bandcamp, a few itune sales, and listens on spotify that were too small to justify yearly costs of 15$. I made enough money to afford a cup of coffee—once a month 🙂

Youtube Lifetime earnings

It was not that I had no backers. But in that old world , every backer was the same. They could buy my music on itunes, or listen on spotify, or share on facebook. But there were no clear ways of “owning it” easily. Especially if they were not in India.

NFTs bring not only a method, but also a culture of trying to OWN the art you like in a borderless fashion. I would have absolutely tried NFTs at that time and would have needed one influential backer to make a decent payout. And that backer could have been anywhere in the world.

And this is what excites me about artists of today and tomorrow. You no longer need a very large audience or need to get “discovered”. You need a small set without having to worry about so many logistics. We had patreon, and substack, NFTs are just the next level.

Yes there are flaws, but I am absolutely bullish on the tech and rooting for its success.

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Twitter as Identity and Social Capital management

Recent Updates:

As some of you already know, I am LONG twitter and feel that it has just started to just scratch the surface of what is possible. Recently twitter announced a slew of new features including

  • Spaces : Clubhouse competitor
  • Subscriptions: Subscribe for
    • Exclusive tweets / content
    • Newsletter
    • Badge
    • Community

In January twitter also acquired revue, a newsletter company to let twitter users start newsletters

They also announced that they are reopening “Verification” in early 2021 and users would be able to request for it

Where is it going

I beleive twitter is unleashing the beast with the power of its platform and could eventually go into Identity and Social capital management. Here are some of my early thoughts

Twitter as Identity Management

Once twitter starts mass verifying users, it would become perhaps one of the largest consumer facing identity management platform in the world. It would be bigger than many governments and will come with added social capital.

When someone says they are verified, you not only know who they are, but can also go and check out their profile.
There is a massive need for user identity verification especially in situations involving people to people contact. Eg Uber users in brazil need to validate via CPF(national ID ) if they want to pay via cash. This helps them establish trust. Think about using twitter globally

Other user cases could be

  • Is the person sending me the email the same as they claim to be
  • Is the person bidding for my furniture real

A lot of startups bootstrap on twitter network( Eg: Substack), imagine what could be done with high trust authentication.


Twitter as Social Capital Management

Whenever any influencer or content creator opens up another channel (Eg a new newsletter, a youtube channel, a blog) they end up recreating the entire network again. The need to gain the trust of not just the followers but also the platform.

While there surely are massive advantages of existing audience which follows the creator, there is always a huge leakage and the creator is subject to very different rules on each.

Eg: Even if you are extremely popular on twitter, you cannot take that social capital to say a mailchimp to send your newsletter. You need to “warm up” the system, hope your audience opens it, prey that spam filters don’t flag you, and if you have a shared IP hope all other providers are not doing something shady.

Mailchimp has no context of who you are or how you built your audience. There is no social capital associated with you.

But with twitter this could change. Twitter could use your social capital of one platform (say twitter) to jump start you on another (eg newsletter). It can use your social capital for more than just growth hack.

Will it matter to small time creators

While small social capital on one mode of communication may not matter to people, a multi modal platform may matter in aggregate.

The biggest advantage of this is that as people start deriving more value from the system, the incentive for bad behaviour becomes less You also become super cautious if you verify at any place using twitter because you don’t want to mess with your social credit.

Gotchas to watch out for
It needs to be debated if it would be wise for a single private party to wield such power. Would your twitter identity become more important than your local identity?

Some interesting ideas I think twitter would / should do

  • More control on tweet embedding: Let me generate a id that any media agency that wants to embed my tweet needs. I can then charge for my tweets
  • Transfer tweet ownership: Currently if your tweet becomes popular, people reach out to you to add their product / business as a reply. This helps people make some money. It would be interesting to see if I could just pass on the tweet ownership to someone else and they would be free to add any reply to the main thread
  • NFT: While some startups are attempting this. Every tweet could be an NFT and that can drive the tweet embedding and ownership ideas as well.
  • Tweet Ads: Every time a tweet is embedded on an external site, twitter could show and ad and share revenue with the tweeter directly
  • Mail client: While twitter knows about the social capital, it still is hindered by the spam rules of other mail client providers. I suspect they may start their own
  • Influencer Management / Tracking / smart contracts: Imagine you hire an influencer for reaching X million audience. The entire deal is done on twitter where twitter is responsible for measurement of success (which they already do). As soon as the success criteria is met, the influencer is paid . This operation could be controlled via ethereum smart contracts. This makes the entire system seamless and painless

You may have noticed I did not talk about tweet edits. Read why I don’t think twitter would ever, or should ever allow tweet edits

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My Work From Home setup

While it has been a year since I have been working from home due to covid, I have been investing in a good WFH setup much earlier than that. The productivity improvements by just having a dedicated space to sit and do your work at home is highly underrated.

So here goes the detail of stuff that helps me work better

PS: some links below are referral links and i make a small commission for qualified purchases


The Sitting Desk: This is perhaps one of my best investment yet. I got it made a few years ago.
My main specifications were:

  • It should be longer than normal( I like to have books and reading material also on the table)
  • Specific design(see the whites)
  • No annoying leg support that most desks in the market had. They are a nuisance for slightly taller people

The standing desk setup: This is new. I figured the best way to have any standing time is if I take some meetings standing. Unfortunately most standing desks are either super expensive, or just not ergonomic. I also did not want to give up on my existing desk.

The key to a good standing desk is to have the monitor at your eye level and your arms at 90%, very similar to how it should be when you are sitting.

My standing desk comprises of :
Standing desk converter (I use this one) : I keep this always raised. It turned out to be much more sturdier than I thought and flexible height means I can adjust it just right.
– On Top of it is your stepper used in Gyms ( i once exercised 🙁 )
a laptop stand( I use this one)

While this looks a lot, this gives me a comfortable standing posture. I can stand straight and type without straining my neck or my back


My Monitors
I primarily only work on my monitors and my laptop is only used when I am away from my desk or taking a standing meeting. I love keeping one monitor vertically as it helps me read long documents better, or open multiple windows together.
I use Samsung’s curved monitor for my primary work. I love the curved monitor so much that I don’t think i would go back to flat ones any time soon. Also it seems curved monitors are better for your eyes.



I also use Amazon basics monitor arms that can connect to my table without any drilling. I can shift it relatively easily to any side of the table. Monitor arms not only save space, they also allows me to put one of my monitors in a vertical position

Monitor Arms

Chair: I use a gaming chair by Greensoul. I assumed that gaming chairs should be super comfortable because gamers spend a lot of time sitting, but after using it for a year I think its not the case. It is a decent starter chair, but I am thinking of upgrading. Suggestions welcomed (Update: It seems they updated the lumbar support in the new model)


VC setup
My entire setup is fixed and I do not move around the laptop much, as a result I cannot use my laptop for my calls.
Also if you are using a monitor, and stare at it during a video call, it can be super distracting or annoying for the other person.
As a product manager, making at-least some personal connection is super critical and hence investing in a decent VC setup can go a long way (In budget)

Video: Logitech portable webcam this is attached to my primary monitor

Logitech camera


Microphone: I use and a Ahuja MTP-20 wired unidirectional collar lavalier mike , which is attached directly to my Macbook. While the Logitech webcam comes with an inbuilt microphone, it’s voice capture is not that great. A cheap Lavalier microphone can work wonders. I use this unidirectional one that cuts out any background sound such as a running fan. Also, since it is wired, its pretty economical

Lavalier Microphone



Sound: Macbook Pro built in

A note on using bluetooth devices
I did experiment with a bluetooth setup for both microphone and speakers, but there was always this slight lag that made conversations unnatural. I recommend against using any bluetooth device for audio in or out.


Mesh Wifi: My life has been different pre and post mesh wifi. It has been the single best upgrade I have done to my home office setup. I use Deco M4.
See below the speed tests before and after mesh.
Directly from router Wifi: 22Mbps
On mesh: 160Mbps

Wifi Speed before and after using Mesh Wifi Deco M4
My Mesh wifi. It looks super cool

Deco M4


Keyboard and Mice: Apple original Keyboard and Magic Mouse. If you are using a mac and can afford it (or your company pays for it), I recommend just closing your eyes and going with apple original. They not only work well, but also support all kinds of apple specific gestures, especially when it comes to the mouse

Apple keyboard and mouse

Other stuff

Wire organisers, lots of them to keep the wires always in place and mostly out of sight. I even created a charging station


Amazon basic lamp: Not only it looks cool, its great when you want to work in a yellow light during the night. Its rechargeable so no need to keep it plugged in. Really handy if you want to read a book on the desk.

Amazon basic lamp

Blackout Curtains: My desk faces the window, and while it is great to look out, during sunny days the brightness was way too much. My eyes started hurting trying to adjust to two different light sources.
I use these ones by Armenia Hague. Mine are fairly economical and work really well. I barely notice even if its super bright outside.( See images below)


Smart bulb directly on top of my desk, connected to my google mini. Its fun to ask the assistant to switch off the lights. I use Tplink smart light

Night time


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Just make it work

One big lesson I learned early in my career is that key to success for most products is to just make it work.

Whatsapp was whatsapp because if you send a message on whatsapp, it would reach.

Zoom became Zoom because the video adjusted to slower speeds and broken connections

Clubhouse is doing good because you can almost talk real time(Kudos to their Audio API provider Agora)

Being best at the most important promise you make to the user is the key element, rest all is bells and whistles

If you are a startup and your USP is simply a few additional features that your competition does not provide, it will give you PR, but perhaps not sticky users.

And you want to eventually own your USP and not use off the shelf commoditised provider. I won’t be surprised if Clubhouse eventually invested in or acquired a voice API company


You may also like
Validating your product hypothesis with a fake door : Here I talk about how you can quickly test out a hypothesis or validate a new market


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Product Management Reflections

Negative signalling: Being bad on purpose

While we would like to be good at everything we do, it’s neither possible, nor an attempt advisable.

You will always be bad at something either due to skill or by choice. I want to talk about the latter today.

Being bad by choice: Your profile, your CV, your choices, are all reflection of what you want to be. While you want to be strong at what the job you want to do requires, it maybe a good idea to be bad or be perceived ‘not great’ at stuff you don’t want to do.

For example: when I was in consulting, my company offered to pay for PMP certification for any consultant willing to take it. PMP is almost an industry standard for becoming a project manager.

While it rightly got a few people excited, I blatantly refused to do it. I am not against being good at project management, I feared I would suddenly become eligible for project manager roles that may need urgent fulfilment within the company.

It’s super hard to say no early in career and I specifically did not want to be a project manager. I did not last long as a consultant either, but that’s a story for another time.

Doing so saved me from two things:

  • I knew if the need came, no team looking for project managers could force me or my manager to let me take that up. I preferred bench over Project Management.
  • A lot of Product Management roles in India are disguised project management roles. Due to my lack of PMP I was not considered as a candidate for them. I auto rejected myself

Traditionally, we assume, amassing certifications and varied skills increases our likelihood of landing a job, but it can also reduces our chances of landing the one we want.

Just because it’s free knowledge does not mean it’s good for you. You need to opt out of and close doors you don’t want to be tempted or forced to enter.

Will I ever do a PMP? : Never say never. I have deep respect for Program managers who can handle large projects and keep seeking guidance and help from them, but if I do take up formal certification I’ll most likely not tell people about it :).

I am at peace with being labelled as a Product Manager who is great at Design, Research, and Data, but sucks at Project Management. I don’t think that has hindered my career yet.

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Why Twitter will never and should never have an edit button

Edit button on twitter is possibly the most requested feature in any product EVER, but somehow twitter never really introduced it. It is also possibly the only “Social Media” where you cannot edit as soon as you post. You can only delete and repost or add a correction in reply.

The feature is so highly requested that even twitter trolled the world by saying, you get an edit if everyone wears a mask. Great way to spread the message but basically saying, NAAAH


My Take is that

Twitter will likely NEVER give an edit button. It’s not a simple social media. Tweets are public, they are quoted, and become news. Tweets are a system of records of a person’s opinion

Tweets are a system of records for a person’s opinion.

There are no edits in it, only new versions. All history is maintained in perpetuity unless it’s useless.
Each person is aware of exactly which version of persons opinion they interacted with.

Ideally they should not have delete but thats survival, you probably wont use it without an ability to delete.

I suspect if ever twitter decides to allow some kind of edit, it will come up with some kind of versioning system for tweets.
Each interaction would be tagged to the exact version. 10 comments on version 1, 20 likes on version 2
But most likely that wont happen anytime in the near future.

While as a user I hate not being able to edit, I can clearly see its utility. This system of record is so powerful that you now have an authoritative view on what the person thought in the past. It’s either authoritative, or it has been deleted. There is no guessing.

Its a phenomenal space to be in.

Twitter is more valuable because it does not have an edit

I see the value so much that If Twitter ever added an edit button like Linkedin or FB, I will probably sell whatever Twitter stocks I hold

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Validating your product hypothesis with a fake door test

You cannot and should not build every feature that is there in your backlog. One way many companies, especially startups, gauge the need of a specific feature is via a Fake door test.

What is a Fake door test

To put it simply, instead of building the feature your product simply pretends to have that feature and shows user a Call to Action to use that feature. When the user clicks on this CTA, you either tell the user that this feature is not yet ready and you have noted their interest, or tell them how they can use alternatives ways for completing their tasks.

Example: You are a Product Manager at twitter and twitter introduced a way to animate your tweets. This feature is only available on the app and you are trying to gauge user interest on desktop.

Instead of building this, you simply add an “animate this tweet” button on desktop and if a user clicks on it, you can tell them

” This feature is not currently available on desktop but you can always go too the app and use it, click here to see how”

How does this help

  • You get data on potential size of the market
  • You know which segment of user needs this feature
  • You can validate almost all potential new features

Isn’t this disingenuous to the user?

It may seem so, but your job is to solve the most important needs of the user. If this helps you prioritise better, it is a win win for everyone. Sure some people will be a bit pissed but will be overall better served if you build the right features.


Some things to keep in mind

  • Make sure the call to action is super duper clear. You do not want to be in a situation where users may get confused. Example: in Uber if we wanted to test if people wanted to schedule a ride on the web, giving users a CTA such as “Schedule a ride” would have been misleading because Schedule may mean, schedule for NOW. So a good CTA might be “Schedule for future”. You can work to fine tune the verbiage later
  • Run this as an A/B if possible and only for a very small segment. You do not want your entire customer base pissed off
  • When users click on the fake door make sure you explain it well. Don’t leave them hanging. Even better, if you do end up building this feature, maybe send a note to these users
  • Measure effect on other interactions as well. You need to know the unintended consequences
  • It is perfectly ok to not run a A/B if you don’t have the infra or enough traffic and collect data only for CTA interactions. But be clear about that miss
  • Make it dirty and cheap. Don’t over think. Don’t end up doing user studies on what the fake door should look like. You are looking at directional results and your outcome should ideally be “Yes we are building this”, or, “No we are not”

Fake Door vs User Study and Surveys

User study is an awesome tool and can really help you understand the customer better. It also helps you test out multiple things at once.

Fake doors are super helpful when you have a very specific thing to know.
While you can also run surveys to gauge interest in certain features (Eg: survey to find if the new integration you are thinking of is valuable to the user), going by the old adage goes “don’t listen to what they are saying, but look at what they are doing”, Fake doors can be supremely helpful and surprisingly accurate even when not stats sig

Fake Doors for Validating Startup Ideas

This seems to be common. I have read multiple accounts, and have seen multiple examples, of people who setup simple websites with a real looking product page, and when you click on “Buy” or “Subscribe” they tell you its not yet ready but you can enter your email ID for early access.
If you gather enough email IDs, you have a winner idea and its time to Build

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Product Strategy – Marty Cagan

Please note book links in this article are referral links and I make a small commission for qualified purchases

Listened to a great talk on product strategy by Marty Cagan, author or Inspired [It is one of the top books I recommend for Product Managers] . Here is a summary, you can also listen to the talk embedded below

On Product Strategy

  • Most companies don’t do strategy, they do roadmaps
  • McKinsey and likes would give you Business Strategy not Product strategy
  • It starts with a talented leader who identified 1 or 2 critical issues and how to derive leverage from them, and then have everyone focus
  • Why is Strategy Hard and how to do it:
    • Have focus : Most companies suck at it. They are not able to chose, leading to bad strategy
      • Focus first, prioritise later. Find things that can move the needle before making a feature list and prioritising them
      • If you work on too many things at once, everything slows down
    • Generate insight
      • This is where magic happens
      • Many companies ignore insights because they are too focused on satisfying the stakeholders
      • Insights lead to great product work
      • Qualitative insights
        • Come from customers , your or even your competitor’s
        • You can gather insights every single week
      • Quantitative insights
        • A/B test that surprises us
        • Lot of great insights are blends
      • Technology Insights
        • Things that are now possible
      • Industry Insights
        • Your and other industries ( Eg B2B learns from B2C)
      • Product Leader’s job is also to collect these learnings and disseminate
      • Leaders are “learning distribution machines”
    • Coordinate actions of each product team
      • Point is not to get features out faster
      • Hard part is working on the stuff that matters
      • Empowered teams are assigned problems to solve not features to build
      • Adding OKRs to feature teams is a flop. OKRs work for already empowered teams. So first move to empowered team model
      • For OKR to be success
        • Empowered product teams and not Feature teams[ recommended article]
        • Only product teams get Objectives not Individuals and managers to start
      • When an exec asks for a feature, they have taken the responsibility for its viability
      • Colocated squads are better for innovation
      • Its ok for multiple teams to focus on same problem, its intentional
    • Actively manage work
      • Active leaders not passive leaders
        • Objectives NEED to come from leaders
        • Servant- Leadership. Clear the road, remove the obstacles.
        • This is not less management, its better management
        • Its also not micromanagement
  • A product team serves the customer, a feature team is there to serve the business stakeholders
  • Short Summary
    • Product Vision: Destination where we want to be
    • Product strategy: Identify which problem to solve
    • Product Discovery: Tactics necessary to solve that problem. A roadmap is a strategy
    • Product Delivery: Build and ship
  • Recommended strategy Books

You can get Marty’s Audio book Inspired on Audible for free when you signup for free

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Structuring your thoughts: for Product managers

In product management and In general one powerful weapon in your kitty is the ability to organise ideas and features in a logical structure. It helps you think better and in a more focussed way

My favourite being (the one I use) the flow of information. It has 3 parts

1: Creation
2: Curation
3: Consumption

You can literally fit hundreds of things into these buckets

Eg : You are at Twitter and you want to improve Twitter

Think creation
– how to get more people to tweet
– how to get people to tweet more
– more ways to tweet
– what apart from tweets

Think curation
– hashtags
– lists
– personalisation
– follow
– organize in replies and threads
– curated bookmarked tweets
– trending
– add metadata to tweets -og tags

Think consumption
– how to view threads
– different devices and surfaces
– read me tweets
– api integrations to send tweets to external providers
– surface og tags,images etc
– tell me why am I seeing this

Sounds pretty simple, because it is. Breaking down into simple structures can help you focus your attention and prevent you from getting overwhelmed

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