Followed the expert,
From facebook to instagram,
user never there
One of the follies of many businesses is looking for every kind of user on Social media.
Social media is not the place where your users may be, even if they are , it is not the place where they would make a decision .
Sometimes user is swayed by 1 post on a tech forum than 1000s of FB Ads. Sometimes all it takes is 1 face to face meeting than un solicited emails. The former is slow but many a times much more effective.
Reach does not imply conversion.
Find the place not where the users are, but where they make decisions.