Tag: digital marketing
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Marketing:Buying your own brandname keywords- A trick by HootSuite
I have always been intrigued with why a company would buy keywords for it’s own Brand Name, eg: If someone is searching for Maruti, you know they want a Maruti and as per me Maruti stands to gain nothing by buying the keyword “Maruti”. There are various explanations such as 1. Preventing Competition from buying…